Which type of claims are prohibited under consumer law?

The type of claims that are prohibited under consumer law are false or misleading representations. This is a key principle in consumer protection legislation, as the intent is to ensure that consumers can make informed decisions based on truthful and accurate information about products and services. False or misleading representations can take many forms, including deceptive advertising, unsubstantiated claims about a product's quality or performance, and other forms of misrepresentation that may mislead consumers.

Consumer law aims to protect individuals from being deceived in their purchasing decisions, thereby maintaining fairness in the market. By prohibiting these types of claims, the law fosters trust between consumers and businesses, promoting a more transparent and competitive marketplace.

Accurate advertisements are permissible, and while vague statements about product features may be misleading, they can sometimes fall within acceptable bounds, depending on the context and potential for misunderstanding. Expressions of personal satisfaction by consumers do not constitute misleading representations as they reflect subjective opinions rather than claims about the product itself. Thus, it is clearly the false or misleading representations that are directly targeted by consumer law for prohibition.