Which of the following statements is true regarding the concept of 'consumer'?

The definition of a 'consumer' within the context of New Zealand Consumer Law emphasizes that a consumer is an individual who typically acquires goods or services primarily for personal use rather than for business purposes. This means that the intent behind the purchase is crucial; acquiring goods or services for personal benefit, rather than for resale or commercial use, characterizes a consumer.

While it’s common for individuals to purchase items for family or personal needs, it’s important that these purchases do not serve a business function. Therefore, in distinguishing consumers, one must focus on the primary purpose of the acquisition.

Other options present nuanced points that do not align perfectly with the legal understanding of a consumer. For instance, stating that a consumer can never be a business entity overlooks scenarios where sole traders or small businesses might act as consumers in purchasing goods for personal rather than business consumption. The idea that consumers must always pay for goods and services doesn't account for situations such as free trials or giveaways, where individuals may still be considered consumers without a transaction. Lastly, claiming that any person who purchases goods or services qualifies as a consumer oversimplifies the concept, as it neglects to specify the intention behind the purchase.