Which of the following is NOT a key component of the Consumer Guarantees Act?

Protection against false advertising is not a key component of the Consumer Guarantees Act (CGA) in New Zealand. The CGA primarily focuses on providing guarantees relating to the goods and services that consumers purchase, ensuring they meet certain standards and specific criteria.

The Act includes guarantees such as:

• Guarantees of acceptable quality: This assures consumers that goods will be fit for the purposes for which they are commonly used, safe, durable, and free from defects.

• Guarantees of fitness for purpose: This stipulates that goods must be suitable for any particular purpose that the consumer makes known to the seller at the time of purchase.

• Guarantees of matching description: This ensures that goods or services provided will match any description given, including those in advertising and marketing materials.

While false advertising is a concern in consumer protection, it is primarily addressed through other legislation, such as the Fair Trading Act 1986, rather than directly under the CGA. Therefore, the correct identification of the option highlighting false advertising emphasizes the distinction between different consumer protection laws and their specific objectives.