Which consumer protection mechanism focuses on misleading marketing practices?

The Fair Trading Act is specifically designed to address misleading marketing practices and ensure that consumers are not misled or deceived in their dealings. This legislation prohibits a range of unfair trading practices, including false representations and misleading advertising, thereby fostering a transparent marketplace where consumers have access to accurate information.

In contrast, the Commerce Act focuses primarily on competition and anti-competitive practices rather than directly regulating misleading marketing. The Contract and Commercial Law Act governs the contractual relationships between parties and does not specifically address marketing practices. Lastly, the Consumer Guarantees Act is aimed at ensuring that goods and services meet certain quality standards and consumer rights, but it does not primarily deal with misleading marketing practices. Therefore, the Fair Trading Act stands out as the principal legislation protecting consumers from such deceptive tactics.