What type of information must be free from misleading statements?

The correct answer is that information regarding pricing and product features must be free from misleading statements. This is critical under New Zealand’s consumer protection laws, which aim to ensure that consumers are provided with accurate and truthful information when making purchasing decisions. Misleading pricing information can significantly impact a consumer's choice, making it essential that businesses present prices clearly and accurately, without hidden fees or deceptive pricing strategies.

Product features also fall under this category, as claims about what a product can do or its characteristics must be truthful and substantiated. Misleading claims in these areas can not only lead to consumer dissatisfaction but can also result in legal consequences for businesses, including penalties and the obligation to correct misleading advertising.

While customer testimonials, advertising on social media, and all forms of promotional material are important aspects of consumer decisions, the specific regulation surrounding misleading statements places a heightened emphasis on factual accuracy regarding pricing and product features due to their direct impact on consumer transactions.