What should consumers do if they encounter false advertising?

When consumers encounter false advertising, reporting it to the relevant authorities for investigation is the appropriate course of action. This ensures that the claims are scrutinized and that any misleading practices can be officially addressed. In New Zealand, consumer protection laws, including the Fair Trading Act, are designed to protect consumers from misleading and deceptive conduct in trade. By notifying the relevant authorities, consumers help enforce these laws and contribute to holding businesses accountable for their marketing practices.

This action not only aids in potentially curbing the specific instance of false advertising but also helps in preventing future occurrences, thereby upholding consumer rights and marketplace integrity. Authorities such as the Commerce Commission are equipped to investigate such complaints thoroughly, which individuals may not be able to do on their own.

Options that suggest ignoring the issue, sharing on social media, or seeking direct compensation from the business may not be effective or responsible ways to deal with false advertising. Ignoring the issue does not address the harmful implications for other consumers. While sharing on social media can inform others, it may not result in a resolution or lead to corrective action being taken in a formal way. Seeking compensation directly could lead to disputes and may not yield satisfactory outcomes if the business does not acknowledge fault. Thus, reporting to the authorities establishes a formal