What is the primary objective of the Fair Trading Act?

The primary objective of the Fair Trading Act is to prevent misleading and deceptive conduct in trade. This legislation is designed to create a fair marketplace where businesses can operate without the risk of unfair tactics that might deceive consumers. Misleading or deceptive conduct can take many forms, including false representations about a product or service, concealed information, or aggressive sales tactics designed to mislead consumers about the nature or benefits of a product.

By focusing on protecting consumers from such practices, the Fair Trading Act helps to ensure that consumers can make informed choices, fostering trust between buyers and sellers. This ultimately supports a healthy economy where businesses compete fairly, leading to better products and services for consumers.

While preventing misleading conduct is its core purpose, the Act also indirectly supports other aspects such as promoting competition and establishing fair trading conditions. However, the primary focus remains on ensuring transparency and honesty in advertising and sales processes.