What is the primary goal of the Fair Trading Act?

The Fair Trading Act's primary goal is to promote fair trading practices in the marketplace. This legislation is designed to ensure that all consumers and businesses engage in fair and honest dealings, allowing for a level playing field. It addresses misleading and deceptive conduct, false representations, and unfair trading practices to foster confidence in New Zealand's market.

By prioritizing fair trading practices, the Act helps to protect consumers from scams and dishonest behavior while also enabling businesses to compete on merit rather than through deceptive tactics. This overarching purpose supports a healthy economic environment where all parties can thrive.

While regulating advertising standards, providing legal rights to traders, and protecting businesses from unfair competition are significant aspects of fair trading, they all serve the broader objective of ensuring fairness in the trading environment, which is why promoting fair trading practices is the primary goal of the Act.