What is the primary goal of consumer law?

The primary goal of consumer law is to protect consumers from unfair practices. This protection encompasses a range of issues, including misleading advertising, deceptive sales tactics, and the provision of goods and services that do not meet safety or quality standards. Consumer law aims to ensure that individuals can make informed choices and are treated fairly when engaging in commercial transactions. By establishing clear rights and obligations for both consumers and businesses, these laws help to create a marketplace that fosters trust and accountability.

In this context, the other options do not align with the primary purpose of consumer law. While increasing sales volume may be a goal for businesses, it is not the main focus of consumer protection legislation. Minimizing product changes and standardizing business practices do not address the underlying need to protect consumers from exploitation and harm. Thus, the emphasis on consumer rights and fair trading practices is what solidifies the role of consumer law in safeguarding individuals in the market.