What is an example of misleading conduct?

Claiming a product has features it does not have is a clear example of misleading conduct under New Zealand Consumer Law. The law is designed to protect consumers from deceptive practices that could lead them to make purchases based on false or misleading claims. When a business asserts that a product possesses particular attributes or benefits that it does not actually have, it misleads consumers about the product’s value and suitability for their needs. This deception can influence a customer’s decision-making process, potentially leading them to buy something they would not have chosen had they been fully aware of its true characteristics.

In contrast, advertising a product that is out of stock may create frustration for consumers; however, it does not necessarily misrepresent the product's features or qualities. Refusing to provide customer support does not involve claiming false information about the product itself, and while providing a warranty without terms can leave consumers unsure about their rights, it does not constitute a misrepresentation regarding the product's attributes. Thus, the claim about a product having certain features is the most direct instance of misleading conduct, as it damages the trust and informed decision-making that consumers rely upon.