What is a key purpose of the Consumer Guarantees Act according to its stated goals?

The Consumer Guarantees Act primarily aims to enhance consumer rights by ensuring that goods and services provided to consumers meet certain guarantees regarding quality, fitness for purpose, and compliance with descriptions. This is crucial as it not only protects consumers but also fosters fair competition among businesses. When consumers have the assurance that they are receiving products and services that meet these standards, it encourages confidence in the market, which in turn incentivizes businesses to improve their offerings to remain competitive.

This competitive environment benefits consumers indirectly, as businesses strive to meet consumer demands better and innovate to create superior products and services. Therefore, the Act does not merely serve consumer interests but also contributes to a healthier marketplace by leveling the playing field, ensuring that all businesses operate under the same set of rules regarding consumer rights.