What does the term ‘false feedback’ refer to in consumer terms?

The term ‘false feedback’ in consumer terms specifically refers to misleading or fabricated reviews and testimonials about a product or service. This concept undermines the foundational principles of consumer trust and informed decision-making. When potential buyers rely on reviews and feedback to assess a product, false feedback can distort their perceptions, leading to poor purchasing decisions based on inaccurate or deceptive information.

In the context of consumer laws, especially in jurisdictions like New Zealand, protecting consumers from false feedback is essential to ensure fair trading practices. These regulations aim to foster transparency and honesty in advertising and marketing, which are critical for maintaining market integrity. Thus, recognizing false feedback as misleading information highlights the importance of accurate representation in consumer reviews.