What does the Commerce Commission primarily handle?

The primary role of the Commerce Commission in New Zealand is the enforcement of consumer protection laws. This includes ensuring that businesses comply with legislation such as the Fair Trading Act and the Commerce Act. The Commission investigates complaints about misleading advertising, unfair trading practices, and anti-competitive behavior, working to promote fair conduct in the marketplace. By enforcing these laws, the Commerce Commission seeks to protect consumers from detrimental practices and ensures that they are informed and empowered in their purchasing decisions.

While promoting international trade, regulating foreign investments, and facilitating small business loans are important functions within the overall economic landscape, they do not fall under the main responsibilities of the Commerce Commission. Its focus is specifically on maintaining competition and protecting consumer rights in domestic markets.