What does ‘in trade’ refer to in the context of Section 9 of the FTA?

Prepare for the New Zealand Consumer Law Exam. Enhance your knowledge with multiple choice questions, detailed explanations, and study resources. Get ready to ace your test!

The term 'in trade' in the context of Section 9 of the Fair Trading Act (FTA) refers to any commercial or business activity that involves the supply of goods or services. This encompasses a broad range of activities and is not limited to the size or nature of the organization involved. The FTA’s purpose is to promote fair trading practices, and its provisions apply widely to ensure that all businesses, regardless of scale, adhere to rules that prevent misleading and deceptive conduct.

This broad definition is significant as it ensures protection for consumers against unfair practices regardless of whether they are dealing with large corporations, small enterprises, or online ventures. The provision is designed to capture a diverse scope of commerce, thus promoting fair dealings in both physical and digital marketplaces.

Options such as focusing solely on large businesses, non-profit organizations, or online businesses limit the scope of what ‘in trade’ signifies and do not reflect the comprehensive approach intended by the FTA. Only by considering all commercial activities can the legislation effectively safeguard consumers' rights and promote fair trade practices across the board.

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