Under the Fair Trading Act, what constitutes 'consumer information'?

Under the Fair Trading Act, 'consumer information' is defined broadly to include any information that assists consumers in making informed decisions about purchases. This encompasses a wide variety of data, including details about product features, pricing, quality, and the potential benefits or risks associated with the goods or services.

Option B captures this expansive definition effectively. It reflects the intention of the Act to ensure that consumers have access to accurate and comprehensive information so that they can make choices that suit their needs and interests. This definition acknowledges that consumer information is not limited to formal advertising materials or specific types of content; rather, it includes any relevant insights that could influence purchasing behavior.

In contrast, the other options are more limited in scope. Price listings are just one aspect of the broader category of consumer information, and advertising materials alone do not encompass all potential sources of guidance that consumers might rely on. Customer reviews can provide valuable insights but remain a subset of the broader category of consumer information, rather than a comprehensive definition. Thus, B is the most accurate and complete understanding of what constitutes 'consumer information' under the Fair Trading Act.