How can consumers be protected under the Fair Trading Act?

Consumers are protected under the Fair Trading Act primarily through regulations that prohibit misleading and deceptive practices. This means that businesses are required to provide truthful and clear information about their products and services. The Act establishes a legal framework to prevent conduct that can confuse, mislead, or deceive consumers, ensuring that they make informed decisions based on accurate information. This protection extends to advertisements, marketing strategies, and any representation made about goods or services, thereby fostering fair competition and enhancing consumer trust in the marketplace.

While options such as providing a grace period for returns, ensuring fixed prices, and mandating discounts during sales may contribute to consumer welfare, they are not direct stipulations under the Fair Trading Act. The core focus of the Act is on fighting misleading practices rather than enforcing specific retail practices or pricing strategies.